1. 项目名称 Project name

大亚湾综合文化创意园建筑及室外环境景观设计竞赛

Daya Bay Comprehensive Cultural and Creative Park Architecture and Outdoor Environment Landscape Design Competition

1. 项目背景 Project background

大亚湾开发区地处广东省惠州市南部，毗邻深圳坪山区，距离香港47海里、深圳市中心约60公里、东莞市中心约120公里，拥有良好的投资营商环境和城市依托，是珠三角东岸地区唯一的石油化工基地，区位优势突出。

Daya Bay Development Zone is located in the southern part of Huizhou City, Guangdong Province, adjacent to Pingshan District, Shenzhen. It is 47 nautical miles away from Hong Kong, about 60 kilometers from the city center of Shenzhen, and about 120 kilometers from the city center of Dongguan. With a good investment and business environment and urban support, it is the only petrochemical base in the eastern coast of the Pearl River Delta, with outstanding geographical advantages.

为完善城市功能、推动文化事业发展、打造城市文化高地、提升人民群众精神生活获得感的需要，拟在行政商务区建设大亚湾综合文化创意园（文化中心）。项目所在片区是大亚湾经济技术开发区行政商务区，是大亚湾发展的核心区域，片区主要功能为行政、金融、商务和居住，规划定位高端。

 In order to improve urban functions, promote the development of cultural industry, create a cultural highland in the city, and enhance the sense of harvest for the people’s spiritual life, we plan to build a Daya Bay Comprehensive Cultural and Creative Park (Cultural Center) in the Administration and Business District. The place where the project is located is the administrative and business district of Daya Bay Economic and Technological Development Zone, which is the core area of Daya Bay development. The main functions of the area are administrative, financial, commercial, and residential, with high-end planning positioning.

大亚湾综合文化创意园（文化中心）建设将围绕“成为惠州南部文化高地，打造有品质的公共社交场所”的目标而展开，旨在把项目打造成为具备国内吸引力、文化影响力和区域辐射力的公共文化地标，成为广受市民欢迎的文化名片和精神家园。

The construction of Daya Bay Comprehensive Cultural and Creative Park (Cultural Center) will focus on the goal of “Becoming a cultural highland in the southern part of Huizhou, and creating high-quality public social spaces”, aiming to build the project into a public cultural landmark with domestic appeal, cultural influence, and regional impact, as well as a popular cultural business card and spiritual home for our citizens.

为高标准、高水平推动大亚湾公共文化设施建设，拟组织开展“大亚湾综合文化创意园建筑及室外环境景观设计竞赛”，在全球范围内公开征集具备国际视野、高水平、高标准的设计方案，以指导大亚湾综合文化创意园的建设工作。

In order to promote the construction of public cultural facilities in Daya Bay at a high standard and a high level, we plan to organize the “Daya Bay Comprehensive Cultural and Creative Park Architecture and Outdoor Environment Landscape Design Competition”, and publicly call for design schemes with international vision, high level and high standard to guide the construction of Daya Bay Comprehensive Cultural and Creative Park.

2. 项目定位与目标 Project positioning and objectives

（1）项目定位 project orientation

本项目以打造城市文化新地标、大湾区城市旅游打卡目的地和新城市文化体验目的地为核心定位。以到大亚湾旅游的国内外游客和本地市民为主要服务人群，同时辐射周边人群，提升大亚湾文化设施服务水平；本项目将文化与商业、文化与艺术、文化与建筑、文化与生活，文化与旅游进行有机融合，深度构建差异化的文化产品及服务，并将文化体验、社交属性、多元商业最大化，为市民不断升级的精神需求提供兼具场景化的文化体验和休闲消费空间，从而带动大亚湾城市品质提升，加强城市文化竞争力。

The core positioning of this project is to create a new urban cultural landmark, a check-in destination for urban tourism in GBA, and a new urban cultural experience destination. Our main service group is domestic and foreign tourists who travel to Daya Bay and the local citizens, while radiating to the surrounding population to improve the service level of Daya Bay cultural facilities. This project organically integrates culture and commerce, culture and art, culture and architecture, culture and life, culture and tourism, and deeply constructs differentiated cultural products and services. It maximizes cultural experience, social attributes, and diversified commerce, providing a cultural experience and leisure consumption space that combines scenarios for the constantly upgrading spiritual needs of citizens, thereby driving the improvement of the urban quality of Daya Bay and strengthening its cultural competitiveness.

定位关键词 Positioning keywords:

（2）建设目标 Construction objectives

① 提升大亚湾的文化软实力，打造大亚湾新时代文化会客厅。

① To enhance the cultural soft power of Daya Bay and create a new era cultural reception hall for Daya Bay.

② 惠州南部文化高地，有品质的公共社交场所，成为具有国际影响力的文化交流平台。

② The southern cultural highland of Huizhou, a high-quality public social place, a cultural exchange platform with international influence.

③ 打造代表未来的，充分融合在地性，具有艺术性、美感、独特的城市符号，成为大亚湾城市艺术与文化的焦点。

③ To create urban symbols that represent the future and fully integrate with locality with artistic, aesthetic, and unique qualities, and to become the focus of art and culture in Daya Bay.

3.主要工作任务（最终要求以最终正式发布的《设计任务书》为准）

Main design tasks (The final requirements are subject to the final Design Specification)

（1）建设内容 Construction content

大亚湾综合文化创意园总建筑面积为7.1万平方米,建筑功能主要包括图书馆(2万平方米)、文化活动（具备青少年宫功能及文化馆功能）和配套商业等。

The total construction area of the Daya Bay Comprehensive Cultural and Creative Park is 71,000 square meters, with building functions mainly including a library (20,000 square meters), cultural activities (with functions of a youth palace and a cultural center), and supporting commercial facilities.

（2）设计范围及主要工作内容 Design scope and main work content

①综合文化创意园（文化中心）设计范围及主要工作内容

Shift Landmark Architecture Design Competition

Filling the Gap - Design Competition for a Drug Rehabilitation Center

Lakefront Villa Design Competition in St. Moritz

Howard Falls Resort Design Competition

The 7th SMACH Earth Artwork Collection in 2025

International Excellence Awards

Tea Stall Design Competition

"House of the Dictator" Design Competition

Best Thesis Award 2025: Architecture

Houzee Awards 2025